Facilitator-led STORYTELLING training for SALES TEAMS

Sales Storytelling Workshop: Transform How Your Team Sells.

When every competitor has access to the same sales tools and automation platforms, human connection becomes your key differentiator. This immersive storytelling workshop will help your sales team develop the narrative capabilities you need to build authentic connections with your prospects — transforming complex solutions into compelling stories.

WHY SALES STORYTELLING MATTERS NOW

Sales storytelling helps your team deliver clarity, context, and compelling reasons to change.

⁕

Cut through noise.

When every competitor sounds the same, powerful storytelling helps your message rise above the noise and stick in your prospect's mind.

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Build authentic connection.

Stories are your bridge between features and value, helping you create genuinely trusted influence in a digital sales landscape.

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Guide complex change.

Through strategic narrative, you'll help prospects navigate uncertainty and resistance, accelerating an inspiring transformation vision.

Sales storytelling is the bridge between features and value, data and decisions, and resistance and commitment. In a world where AI drives routine communications, the true differentiator isn't your feature set—it's how effective your team creates trusted human connections via narrative. This workshop will show you how.

SALES Storytelling Workshop Overview

Accelerate deal velocity via strategic sales storytelling.

This isn't about memorizing scripts or following rigid frameworks. Our workshop is about helping each member of your sales team understand the deeper elements of narrative design and persuasion — and develop the emotional intelligence to read and respond to the human dynamics of modern sales. Through this immersive sales workshop, your team will learn to craft narratives that cut through noise, build authentic connections, and guide prospects through complex buying journeys with confidence.

Designed for Modern Sales Teams, including roles like:

  • Account Executives

  • Business Development Representatives

  • Sales Engineers

  • Solutions Consultants

  • Sales Operations

  • Sales Leadership

What Makes This Workshop Different

Develop the capabilities to sell authentically in an age of volatility and unprecedented change.

Most sales training adds complexity without adding value. Another methodology, another framework, another set of scripts to memorize. But in today's AI-driven landscape, your team doesn't need more processes—they need to rediscover the fundamentally human elements of sales. Through a unique blend of strategic narrative and emotional intelligence, we help your team develop the storytelling capabilities that transform how they connect, engage and sell.

01

Beyond Traditional Sales Training.

We don't teach scripts or rigid frameworks. Instead, we help your team discover how to weave authentic storytelling into their existing sales motion, enhancing rather than replacing their proven approaches.

  • Best practice examples

  • Live practice sessions

  • Peer feedback

  • Custom playbooks

  • Implementation tools

02

Deep Human Understanding.

While others focus on surface-level techniques, we dive into the emotional intelligence of sales—helping your team read situations, build trust, and navigate complex human dynamics with insight and confidence.

  • Build genuine rapport

  • Navigate resistance

  • Create trust quickly

  • Handle complex stakeholder dynamics

  • Drive authentic engagement

03

Practical Implementation Focus

Theory meets reality through application. Your team will practice with real examples, receive live feedback, and develop custom playbooks they can use the very next day. Every concept translates directly to revenue impact.

  • Buyer journey mapping

  • Custom playbook development

  • Storytelling tools and frameworks

  • Implementation roadmap

  • Motivate team buy-in for change

WHAT PEOPLE ARE SAYING

“We came into our workshop with a complex product that we were struggling to message—even internally. In just one day with Jordan, we pinpointed which stories we should be telling and why.

Karen Stanton
CMO, Internal Flavors & Fragrances

Bring STORYTELLING TO YOUR TEAM

Improve your sales strategies and skills with Jordan’s expert guidance.

Workshop Structure and Format

A hands-on workshop that shifts mindsets to create meaningful change.

Learn the key elements of leadership storytelling — and use your new insights to transform the skills, tactics and strategies your team is using to communicate your vision and agenda.

Morning: Story Foundations

  • Understand the science of narrative persuasion

  • Learn sales storytelling frameworks

  • Study sales storytelling best practice

  • Develop authentic personal stories

  • Practice emotional connection techniques

  • Develop active story listening

Afternoon: Strategic Application

  • Develop deeper understanding of buyers and prospects

  • Craft compelling product narratives

  • Transform features into value stories

  • Build discovery through narrative

  • Handle objections with story

  • Create memorable presentations

GO BEYOND METHODOLOGY

Transform your approach with storytelling and energize the human side of sales.

Most sales training adds complexity without adding value. Another methodology, another framework, another set of scripts to memorize. But in today's AI-driven landscape, your team doesn't need more processes—they need to rediscover the fundamentally human elements of sales. That's where this workshop stands apart. Through a unique blend of strategic narrative and emotional intelligence, we help your team develop the storytelling capabilities that transform how they connect, engage and sell.

Designed for Modern Sales Teams, including roles like:

  • Account Executives

  • Business Development Representatives

  • Sales Engineers

  • Solutions Consultants

  • Sales Operations

  • Sales Leadership

What Your Team will get

Achieve individualized outcomes for every member of your sales team.

For Sales Representatives:

  • More engaging customer conversations

  • Stronger discovery capabilities

  • Better handling of objections

  • More compelling presentations

  • Increased win rates

For Sales Engineers:

  • Clearer technical explanations

  • More engaging demos

  • Better business value articulation

  • Stronger executive presence

  • Enhanced customer trust

For Sales Leadership:

  • Consistent team messaging

  • Better coaching capabilities

  • Enhanced team collaboration

  • Improved forecast accuracy

  • Stronger team culture

Storytelling Workshop DETAILS

Gain valuable skills and insights that can boost your team’s leadership growth and sales success.

Work together with your team to learn new ideas, shift your mindsets, apply your insights, and develop tailored, outside-the-box solutions for how you can use strategic storytelling to drive real business results.

Have a question? Send Jordan a message.

  • Workshop Learning Obejctives include:

    • Develop your “influence without authority,” improving how you can engage and persuade cross-functional teams

    • Go beyond one message to create a “constellation of narratives”—so you can adapt to different audiences

    • Improve the impact of complex ideas and data, distilling insights into simple, narrative forms

    • Build your confidence and ability to engage others, becoming someone who can hold audiences’ attention

    • Address objections and resistance to change through counter-narratives that can reframe and clarify

    • Discuss how your messaging strategies and tactics can change to adapt to the opportunities and threats of AI

  • In-person workshops include half day, one day, one and a half, and two day options. Virtual sessions use similar content, but can be tailored to your needs.

  • Jordan delivers workshops in-person throughout the US and Canada — and, occasionally, at locations in Europe and Asia. Jordan is based in Vancouver, on the West Coast of Canada.

  • Storytelling workshops work best with groups between 18-30. Minimum group size is around 8. For groups over 50, contact us for more details.

  • The workshop is tailored to any functional or cross-functional team, based on research we perform in advance. Sample audiences include:

    • Executive and senior leadership teams who need to communicate the bigger strategic narrative.

    • Customer-facing and go-to-market teams, like sales & marketing, who want to stand out in a crowded market.

    • Internal teams, like product, operations and finance, that need to sell ideas and earn stakeholder buy-in.

    • Data-oriented teams, like internal consultants and engineers, who want to elevate your ability to find the narrative in the numbers.

    • Any functional or cross-functional team that wants to improve how you engage, persuade and connect with your stakeholders.

  • Before every workshop, Jordan conducts a series of 1:1 interviews with selected members of your team and reviews real examples of your current messaging. The workshop is tailored to you based on the outcomes of this research

  • Every workshop is facilitated by Jordan Bower, a recognized expert in the world of leadership storytelling.

  • The storytelling workshops combines best practice examples, facilitated group discussion, and paired and small group exercises that are designed to help you develop customized and valuable takeways.

  • Workshop outcomes include a new perspective on the value of business storytelling; customized steps to implement the learning; clear and immediate ways to improve existing existing team narratives.

  • Workshop takeaways can apply to a wide variety of business communications work products, including:

    • stakeholder presentations and pitches

    • data-driven storytelling

    • white papers, reports, and thought leadership

    • marketing and brand campaigns

    • change and transformational messaging

    • team identities and positioning

    • high-level strategic narratives, like vision, culture, purpose, investment, and your North Star

Meet the FACILITATOR

Hey, I’m Jordan Bower—expert business storytelling teacher, coach and guide.

Jordan Bower has been teaching storytelling in business for more than 15 years. He has worked with 200 global clients in business, government, and non-profits, from his home office in Vancouver, Canada.

“Jordan is unlike any consultant or coach I’ve ever met. He pushes me to go to entirely new dimensions creatively but always then returns me to Earth to take practical steps forward. Perhaps more unique, Jordan knows when to push me and when to let me find my own way. These gifts, over time, have created a very special kind of trust.

Matt Landau, CEO, Here Goes Nothin’

“I was nervous as we intended for it to be disruptive. Seems like we hit a nerve in a good way. I've heard everything from 'best speaker ever to this was long overdue. Regardless of outcome your prep and delivery was top notch and I will happily serve as a reference going forward.”

Eileen Frino, Chief Operating Officer, CR3

“Jordan knows his material inside and out, and he communicates it wonderfully.”

Workshop Attendee, Canadian Tire Triangle Leadership Academy

Meet STORYTELING WORKSHOP clients

Jordan Bower has worked with 200 corporate, government, and non-profit organizations.

He has led corporate storytelling workshops for teams across the business — executives, sales, marketing, product, operations, finance, transformation, consultants, and more.

Bring storytelling into your team’s sales motions.

Transform sales through story.

A storytelling workshop can be the first step in transforming how your sales team engages with prospects and customers. As your team develops their narrative skills and shifts their mindset around sales communications, they'll discover new ways to craft clear and compelling stories that drive buying decisions and accelerate deal closure. Strategic storytelling helps you redefine your sales narrative at every level—from prospecting conversations to executive presentations—improving how you build trust, handle objections, and guide complex buying journeys. As a sales storytelling consultant, I'm here to help your team develop the narrative capabilities that drive revenue growth and lasting customer relationships.

Accelerate deal velocity.

Give your team the narrative tools to build trust faster, handle objections more effectively, and guide prospects confidently toward decision—leading to shorter sales cycles and higher win rates.

Drive consistent success.

Move beyond individual star performers by developing a scalable storytelling system that elevates your entire team's ability to communicate value and differentiate in competitive situations.

Create lasting impact.

Build a storytelling culture that continuously improves how your organization engages customers, from first touch to long-term partnership, driving both immediate revenue and sustainable growth.

What people are saying

"Jordan is unlike any consultant or coach I’ve ever met. He pushes me to go entirely new dimensions creatively but always then returns me to Earth to take practical steps forward. Perhaps more unique, Jordan knows when to push me and when to let me find my own way. These gifts of his, over time, have created a very special kind of trust.

Matt Landau
Entrepreneur

Workshop INVESTMENT

Transform your team’s sales storytelling capabilities.

Core Workshop
Comprehensive Package

$15,000

A comprehensive one-day immersive experience that transforms how your team develops, shares, and implements strategic narratives, including pre-work discovery, customized content, and 30 days of implementation support.

  • Full day for up to 40 participants

  • Includes pre-work and discovery

  • Tailored workshop design

  • Follow-up recommendations

  • 30-dayextended support

Premium
Signature Package

Recommended

$25,000

Elevate your team's narrative capabilities with our signature workshop experience enhanced by extended discovery, 90-day implementation support, two follow-up sessions, and executive coaching to ensure lasting transformation.

  • All core elements + larger group size

  • Detailed discovery process

  • 90-day implementation support

  • Two follow-up virtual sessions

  • 1-1 coaching for team leaders

Enterprise
Customized Package

Starts $50,000

A customized journey of multiple workshops designed to catalyze a narrative transformation across your organization, including comprehensive support, train-the-trainer options, and long-term partnership development.

  • Multiple workshops

  • Organizational roll-out

  • Comprehensive support

  • Coaching and train-the-trainer options

  • Long-term partnership

Still have questions?
Here are some answers.

  • Full-day immersive experience combining facilitated discussion, interactive exercises, real deal practice, and implementation planning.

  • Yes, through pre-workshop discovery we incorporate your specific products, customer scenarios, and industry challenges.

  • Yes, the workshop adapts to all experience levels, helping veterans refine their approach while giving new reps foundational storytelling skills.

  • Content is customized for various roles including AEs, BDRs, Sales Engineers, and Solutions Consultants, with role-specific exercises and applications.

  • While the workshop is designed for in-person delivery, we offer virtual adaptations for distributed teams with specially designed interactive elements.

  • Yes, packages include 30-day implementation support, with options for extended coaching and team follow-up sessions.

  • Yes, we enhance rather than replace your current approach, integrating storytelling into your established sales process.

  • Yes, we include specific techniques for storytelling in virtual environments and digital sales channels.

  • Yes, we incorporate actual opportunities into practice sessions for immediate application.

  • We focus on practical business outcomes and revenue impact, which typically converts even skeptical participants.

  • Yes, every workshop incorporates your actual and current strategic challenges, making the learning immediately applicable to real business situations.

  • Yes, we provide follow-up modules and coaching to reinforce learning and address emerging challenges.

Ready to transform your Sales Team?

Let's discuss how sales storytelling can enhance your effectiveness and drive better results.