business storytelling workshop for teams

Storytelling turns complex ideas into clear action.

Help your team communicate with influence, drive alignment across functions, and navigate change through practical storytelling skills — optimized for a world of uncertainty and AI.


Upgrade communications skills

Learn tools, frameworks and mindsets that apply time-tested storytelling principles to drive impact in today’s volatile environment.

Get tailored content & guidance

With customized examples, exercises, and takeaways, this workshop can be tailored to any group — from leaders to contributors.

Practical, interactive and fun

Explore new ideas, learn by doing, and see your mistakes as part of the process. Build confidence as individuals and a team.

200+

Business teams trained

40

Max participants

1 Day

Immediate impact

our happy clients include:

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why business storytelling training

Because AI won’t solve communication breakdowns.

Cross-functional confusion

Different departments speak different languages. Technical teams can't explain complex solutions to non-technical stakeholders, and good ideas get lost in translation.

Sales can't explain benefits • Analytics struggles with business case presentations • Marketing messages don't resonate • Ops is misunderstood

Change hits resistance

When processes, systems, or priorities shift, teams struggle to get buy-in. People resist change they don't understand or can't see the value in. How and what is changing obscures the humanity and the why.

New system rollouts fail • Process improvements get ignored • Strategic initiatives stall • People get overwhelmed, burned out and frustrated

Decision delays

Important proposals get stuck in endless review cycles because stakeholders don't understand the value, urgency, or implications of the request. Confusing jargon and buzzwords makes people’s eyes cross.

Budget requests denied • Project approvals delayed • Resource allocation battles • Good work is overlooked • Decision making lacks key insights

Get practical human solutions with a team storytelling training.

Influence Through Storytelling

A practical workshop that teaches your team to create coherence from complexity and drive action through clear, compelling communication.


workshop approach

Put down the past and step into the future.

Most business storytelling trainings focus on delivery techniques or formulaic structures. This workshop addresses a deeper challenge: how your team can adapt to today’s changes in technology, the information ecosystem, and the operating context so you can communicate your influence more effectively.

Forget polished pitches. The tools, frameworks and techniques you’ll learn will help you save time, stand out above the noise, and drive clarity and cohesion by leaning into the best aspects of how we communicate as human beings. Shift your perspective. Get practical tools that drive influence and alignment. Walk away with clear, tailored next steps to immediately improve impact.


Practical Outcomes:

  • Faster alignment: learn to communicate complex ideas in ways that immediately make sense to diverse stakeholders.

  • Stronger influence: get buy-in without formal authority by connecting with what stakeholders actually care about.

  • Practical tools: frameworks, templates, and strategies your team can use immediately in presentations, emails, and stakeholder conversations.

Logistics:

  • From $8,500 (1/2 day) / $15,000 (1 day)

  • Up to 40 participants

  • In-person, hybrid and virtual options

who attends

Tailored to your team’s priorities.

Perfect for teams that need to influence without authority, communicate across functions, or help diverse stakeholders navigate complexity and change.

Technical Teams

Engineers, data analysts, and IT professionals who need to explain complex solutions to business stakeholders and get buy-in for technical initiatives.

Project Managers

Leaders driving cross-functional initiatives who need to align diverse teams around shared goals and maintain momentum through change.

Sales & Marketing

Client-facing teams who need to communicate value propositions clearly and maintain trust during uncertain market conditions.

Finance Teams

Analysts and managers who need to translate complex financial data into actionable insights that drive cross-functional understanding and key business decisions.

Operations Teams

Managers implementing new processes, systems, or procedures who need to overcome resistance and drive adoption across the organization.

HR & People Teams

Professionals communicating policy changes, cultural initiatives, or organizational transformations that require employee buy-in and engagement.

WHAT PEOPLE ARE SAYING

“This isn't another boring corporate training — it's a shift in how we communicate with our leaders and stakeholders, with practical strategies for driving improved results.”

— Chief Transformation Officer, Consumer Packaged Goods Company

training structure

How The Storytelling Workshop Works

Morning Session: The Why

  • Shifting how we communicate for changing times

  • Core principles of effective business storytelling

  • Today’s best practice examples

  • Walk through Jordan’s business storytelling framework

  • Storytelling with A.I.


Afternoon: The How

  • Practice sessions with real stakeholder scenarios

  • Group coaching on the hidden obstacles to effective influence

  • Develop your team's 90-day communication evolution plan

  • Leave with new skills, perspective, and motivation



workshop features

Content tailored to your team

  • Sales teams needing client narratives

  • Product teams explaining features

  • HR teams communicating policy changes

  • Operations teams driving process adoption

  • Analytics teams contextualizing data

  • Change teams moving transformation forward

Cutting edge approach

  • Create coherence from chaos instead of just delivering polished presentations

  • Develop real-time adaptation skills rather than memorizing formulaic structures

  • Build narrative intelligence that helps teams process uncertainty together

  • Focus on sense-making during volatile business conditions, not just message delivery

Interactive learning methods

  • Live scenario coaching using your team's actual business challenges

  • Peer-to-peer feedback loops that build collective communication capacity

  • Stakeholder simulation exercises with real-time adjustment practice

  • Collaborative problem-solving around complex communication obstacles

WHAT PEOPLE ARE SAYING

“Jordan’s storytelling workshop challenged our team perfectly.”

— Karen Stanton, Chief Marketing Officer, IFF

workshop investment

Options for every team budget.

Flexible options designed for corporate teams and L&D budgets. All workshops include pre-work assessment, customized materials, and follow-up resources.

Half-Day Intensive

Perfect for immediate impact

$8,500

  • 4-hour focused session

  • Core storytelling frameworks

  • Stakeholder mapping exercises

  • Quick-win communication tools

  • Up to 40 participants

  • Virtual or in-person delivery

Full Day Deep Dive

Begin a team transformation

$15,000

  • Full 8-hour immersive experience

  • Complete storytelling toolkit

  • Real business scenario practice

  • 90-day implementation plan

  • AI storytelling exploration

  • Up to 40 participants

  • Post-workshop resources

Workshop + Integration

Sustain behavior change

$25,000

  • Everything in Full Day package

  • Follow-up coaching sessions

  • Custom communication templates

  • Team presentation feedback

  • 90-day support

  • Measurement & tracking tools

  • Additional virtual sessions


Satisfaction Guarantee

If your team doesn't walk away with immediately applicable tools that improve how they communicate,
I’ll stay involved at no extra cost until we get it right.

If I can’t get it right, I’ll return your budget.

WHAT PEOPLE ARE SAYING

“We went from avoiding difficult conversations to actually getting energized by them. Complex problems became opportunities to demonstrate our communication capacity.”

— Director of Strategy, Professional Services

A man with a shaved head, wearing a checkered shirt with the sleeves rolled up, sitting on a bench outdoors, laughing and looking at the camera.

Meet Jordan Bower

Narrative facilitator. Change consultant. Transformation leader.

Over the last 15 years, Jordan Bower has taught business storytelling to more than 200 organizational teams. His experience stretches across industries and includes a wide range of organization functions, from execs to sales, marketing, ops, product, change management, data analytics and beyond.

In addition to facilitating workshops, Jordan has delivered many keynote speeches about business storytelling and consulted directly with executive leaders to help them develop compelling and action-oriented business messaging. Beyond storytelling, he is an acclaimed change guide who helps businesses build resilience, agility and flexibility across leaders, teams and the wider org.

Jordan is based in Vancouver, Canada. He delivers in-person and virtual storytelling trainings to organizations throughout the U.S., Canada, and around the world.

let’s get started

Ready to build future-ready communications skills?

✅ Emotional, social and creative intelligence for human-centered leadership

✅ Systems thinking to communicate interconnected business challenges

✅ Resilience building through communication that strengthens under pressure

✅ Continuous adaptation mindset for thriving in constant change

Frequently Asked Questions

  • Most communication training teaches you to deliver messages more effectively. This workshop teaches you to create coherence from chaos. Instead of focusing on presentation techniques or storytelling formulas, we develop your capacity to help groups make sense of uncertainty together. You learn to read what's really happening with your stakeholders and adapt your communication in real-time. The goal isn't better presentations—it's the ability to create alignment when everything is shifting.

  • Because that's the reality most teams are operating in now. Traditional communication approaches assume stable conditions, clear hierarchies, and audiences who share the same context. But when markets shift overnight, when you're working across time zones and functions, when you're asking people to embrace change they didn't choose, those approaches break down. Teams that thrive have learned to communicate in ways that actually help people navigate complexity rather than just delivering information.

  • It means communication becomes a tool for helping your organization sense what's emerging, make decisions with incomplete information, and maintain coherence during change. Instead of just sharing updates or making presentations, you learn to facilitate the kind of conversations that help teams process uncertainty together and find ways forward even when the path isn't clear.

  • Teams that need to influence without formal authority. Leaders navigating organizational change. Anyone who needs to help stakeholders make sense of complex or contradictory information. Client-facing teams maintaining trust during uncertain times. Technical teams translating complexity for diverse audiences. Basically, any team where communication breakdowns create real business consequences rather than just missed meetings.

  • Yes, but we adapt the approach significantly for virtual delivery. The sensing and real-time adaptation elements that make this workshop unique require different techniques online. We use breakout sessions, collaborative digital tools, and specially designed exercises that maintain the interactive, responsive quality that's essential to developing these capacities. Many teams choose a hybrid approach—initial virtual session followed by in-person application.

  • Yes. This work requires the ability to read group dynamics in real-time and adapt the content based on what's emerging in the room. That level of responsiveness and depth can't be standardized or delegated. For enterprise engagements involving multiple workshops, I lead the core sessions while occasionally bringing in carefully selected associates for supporting components.

  • We start with stakeholder interviews and analysis of your current communication challenges. Every exercise, example, and discussion uses your actual business context—your stakeholders, your messages, your real obstacles to creating alignment. For technical teams, we focus on translating complexity. For leadership teams, we emphasize vision and coherence during change. For cross-functional teams, we work on influence without authority. This isn't generic storytelling—it's building capacity for your specific communication challenges.

  • Teams consistently report three shifts: faster alignment on complex issues, increased confidence navigating difficult conversations, and the ability to maintain coherence even when external conditions are changing rapidly. Instead of everyone making sense of uncertainty separately, teams learn to process complexity together. Most importantly, you develop the capacity to turn communication challenges into opportunities to demonstrate leadership.

  • This varies by package, but typically includes implementation materials, check-in sessions, and access to additional resources. Our comprehensive package includes two structured follow-up sessions over 90 days to ensure your new approaches become embedded in how your team actually operates. Real transformation happens after the workshop when you're applying these approaches to live business challenges.

  • We establish specific metrics during discovery based on your goals. Common measurements include time-to-alignment on complex decisions, stakeholder feedback on clarity during change, and team confidence in navigating difficult conversations. But the real indicator is whether your team becomes known as one that others want to work with during uncertain times—because you've learned to create clarity rather than add to confusion.

  • Absolutely. Many clients begin with a single team to demonstrate results, then expand to a broader organizational approach. We've helped organizations embed these communication capacities across departments, creating consistent approaches to stakeholder engagement and change communication. The goal is building organizational resilience through communication rather than just improving individual teams.