TRANSFORM COMPLEX IDEAS INTO NARRATIVES
Business Storytelling Workshop for Teams
In an AI-driven world, your team needs to craft clear, compelling narratives that can put your insights and data into context. This expertly facilitated business storytelling workshop will help you transform complex data into clear messages that move minds, hearts, and metrics.
Trusted by 200+ Organizations, including Fortune 500 companies, governments, and innovative startups:
Storytelling is the leadership skill that sets exceptional teams apart. It helps you express complex ideas in simple language, and quickly express your credibility with stakeholders and colleagues. In this interactive workshop, your team will learn about narrative intelligence — and how to use it to transform how you guide your stakeholders to effective decisions.
3 ESSENTIAL BUSINESS STORYTELLING CAPABILITIES
Learn the foundational skills to transform how your team communicates.
Simplify the Complex
Turn dense data points into clear, compelling narratives that help stakeholders understand what you're proposing — and why it matters.
Build Authentic Credibility
Create influence without authority through stories that demonstrate understanding of your stakeholders' needs, concerns, and aspirations.
Make Your Ideas Resonate
Craft narratives that connect emotionally with your audience, turning abstract strategies into inspired action and real change.
business storytelling workshop Structure
A full-day immersive experience designed for business teams:
Understanding narrative structure for business
Making data meaningful through story
Building emotional connection points
Adapting stories for different stakeholders
Knowing your audience
Real-time practice and feedback
Morning: Learn Business Storytelling Fundamentals
Learn to approach business communications from an audience-centered lens — studying best practice in written communications, presentations, digital and more.
Afternoon: Apply to Your Business Challenges
“Workshop" a real example of your team’s messaging — chosen and approved in advance. Get tangible takeaways and discuss your tailored plan for implementation.
Workshop real business scenarios
Develop strategic narratives
Create implementation plans
Build team alignment
Get peer feedback and coaching
Design next steps
business Storytelling Workshop Overview
Every workshop is tailored to your team and includes:
Interactive storytelling exercises
Expertly facilitated group discussion
Real-world application
Storytelling best practice customized to your industry
Tailored next steps
Pre-workshop research
Customized post-workshop follow-up
WHY This storytelling Workshop is SPECIAL
Authentic skills for communication — not another framework.
Develop the strategic, narrative and emotional intelligence that’s required for crafting stories that feel natural and drive real impact. Your team will improve how you read situations, build trust, and navigate complex human dynamics — immediately applying your insights to create lasting change.
01
Study best practice.
Learn 6 foundational storytelling principles and analyze how top business storytellers have used them in verbal, written and digital contexts.
02
Know your audience.
Pinpoint practical ways to fine-tune your tone, approach or perspective so that it achieves goals and connects authentically with stakeholders.
03
Catalyze a change.
In an AI-world, we all have the opportunity to transform our tools and strategies. Discuss your opportunities and align on clear next steps.
WHAT PEOPLE ARE SAYING
“Jordan’s business storytelling workshop connected perfectly with where the team was at, challenged us perfectly, and left us with a revived energy and call to action. I’m super grateful!”
Karen Stanton
Chief Marketing Officer, International Flavors & Fragrances
Workshop INVESTMENT
Transform your team’s strategic storytelling abilities.
Core Workshop
Comprehensive Package
$15,000
A one-day immersive experience that shifts how your team think about communication.
Full day for up to 25 participants
Includes pre-work and discovery
Tailored workshop design
Follow-up recommendations
30-day extended support
Recommended
Premium
Signature Package
$25,000
Our signature workshop experience enhanced by additional services.
All core elements + up to 50 participants
Detailed discovery process
Two follow-up virtual sessions
1-1 coaching for team leaders
90-day implementation support
Enterprise
Customized to Your Needs
Starts $50,000
A customized journey designed to catalyze a strategic narrative transformation.
Multiple workshops
Strategic planning
Coaching and train-the-trainer options
Organizational roll-out
Long-term partnership
Business storytelling workshop outcomes
What your team will get:
Practical Storytelling Skills
Structure compelling narratives
Present data through story
Adapt stories for every audience
Create emotional connections
Master authentic delivery
Strategic Capabilities
Lead change through narrative
Build trust and influence
Create vision stories
Handle challenging situations
Develop team storytelling skills
Measurable Business Impact
Improved team engagement
Stronger stakeholder buy-in
More effective change initiatives
Enhanced leadership presence
Better strategic alignment
Meet Your Facilitator
Hey, I’m Jordan Bower—expert business storytelling teacher, coach and guide.
Jordan Bower has been teaching storytelling in business for more than 15 years. He has worked with 200 clients in business, government, and non-profits and taught storytelling to 1000s of professionals.
Deep emotional intelligence
Strategic insight
Creative facilitation
Corporate understanding
Innovation and change expertise
Recognized subject matter expert and thought leader in his field
Based on the West Coast of Canada
“Jordan is unlike any consultant or coach I’ve ever met. He pushes me to go to entirely new dimensions creatively but always then returns me to Earth to take practical steps forward. Perhaps more unique, Jordan knows when to push me and when to let me find my own way. These gifts, over time, have created a very special kind of trust.
Matt Landau, CEO, Here Goes Nothin’
“I was nervous as we intended for it to be disruptive. Seems like we hit a nerve in a good way. I've heard everything from 'best speaker ever to this was long overdue. Regardless of outcome your prep and delivery was top notch and I will happily serve as a reference going forward.”
Eileen Frino, Chief Operating Officer, CR3
“Jordan knows his material inside and out, and he communicates it wonderfully.”
Workshop Attendee, Canadian Tire Triangle Leadership Academy
Storytelling Workshop DETAILS
Work together with your team to challenge old narratives, design improved ones, and lay out your customized plan to make the shift.
Every workshop is tailored to your team.
Have a question? Send Jordan a message.
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The storytelling workshops combines best practice examples, facilitated group discussion, and paired and small group exercises that are designed to help you develop customized and valuable takeways.
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Workshop Learning Objectives include:
Develop your “influence without authority,” improving how you can engage and persuade cross-functional teams
Go beyond one message to create a “constellation of narratives”—so you can adapt to different audiences
Improve the impact of complex ideas and data, distilling insights into simple, narrative forms
Build your confidence and ability to engage others, becoming someone who can hold audiences’ attention
Address objections and resistance to change through counter-narratives that can reframe and clarify
Discuss how your messaging strategies and tactics can change to adapt to the opportunities and threats of AI
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The workshop is designed for one full day, but can be easily customized to fit half day, one and a half, and two day options.
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This workshop is designed to be delivered in-person but can be modified for virtual. Jordan delivers workshops in-person throughout the US and Canada — and, occasionally, at locations in Europe and Asia.
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The standard 1-day storytelling workshop is priced for groups up to 40 participants. For larger groups, contact us for more details.
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The workshop is tailored to any functional or cross-functional team, based on research we perform in advance. Sample audiences include:
Executive and senior leadership teams who need to communicate the bigger strategic narrative.
Customer-facing and go-to-market teams, like sales & marketing, who want to stand out in a crowded market.
Internal teams, like product, operations and finance, that need to sell ideas and earn stakeholder buy-in.
Data-oriented teams, like internal consultants and engineers, who want to elevate your ability to find the narrative in the numbers.
Any functional or cross-functional team that wants to improve how you engage, persuade and connect with your stakeholders.
Workshop content can be customized for any skill level or previous experience with business storytelling.
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Workshop outcomes include a new perspective on the value of business storytelling; customized steps to implement the learning; clear and immediate ways to improve existing team narratives.
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Workshop takeaways can apply to a wide variety of business communications work products, including:
stakeholder presentations and pitches
data-driven storytelling
white papers, reports, and thought leadership
marketing and brand campaigns
change and transformational messaging
team identities and positioning
high-level strategic narratives, like vision, culture, purpose, investment, and your North Star
Common Questions about a Business Storytelling Workshop
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This full-day immersive workshop combines expert facilitation with practical application. Your team will learn fundamental storytelling principles, practice with real business scenarios, and develop specific narratives for your current challenges. Through structured exercises and group discussions, participants learn to transform complex information into compelling stories that drive business results. Plus you’ll have a lot of fun and bond together as a team!
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Unlike generic communication training, this business storytelling workshop focuses specifically on strategic narrative development for business outcomes. We don't just teach presentation skills - we help teams develop the narrative intelligence needed to influence stakeholders, drive change, and create meaningful engagement. Every exercise connects directly to your business challenges and builds your team’s narrative and emotional IQ.
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The workshop is ideal for business teams who need to:
Present complex data and ideas clearly
Influence stakeholders across the organization
Drive change and transformation initiatives
Enhance sales and marketing communications
Improve team alignment and engagement
We've worked successfully with executives, sales, marketing, product, finance, operations, and cross-functional teams.
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Customization happens in three ways:
Pre-workshop discovery to understand your industry and challenges
Integration of your actual business materials and scenarios
Tailored examples and exercises based on your team's specific needs
This ensures all learning directly applies to your team and your real business context/challenges.
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Participants develop practical business storytelling skills including:
Converting complex data into compelling narratives
Crafting stories that build trust and credibility
Adapting messages for different stakeholders
Creating emotional connection in business communications
Developing strategic narratives for change initiatives
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The optimal size is 15-25 participants to ensure meaningful interaction and individual attention. For larger organizations, we can accommodate up to 40+ people or design multiple workshop sessions.
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Yes, I do!
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Yes, while in-person delivery is preferred, we offer a specially designed virtual format that maintains the interactive, hands-on nature of the workshop. Virtual sessions include digital collaboration tools and structured breakout activities.
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Before the workshop, we'll:
Conduct brief stakeholder interviews
Review sample business communications
Identify key challenges and objectives
Participants don't need to prepare anything, but should come ready to engage and practice.
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We measure impact through:
Immediate participant feedback
30-day implementation assessment
Observable changes in team communications
Stakeholder engagement metrics
Follow-up success stories
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Post-workshop support includes:
Digital resource library
Implementation tools
30-day email support
Optional follow-up sessions
Executive coaching opportunities
Advanced workshop modules
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Yes! Many clients start with one business storytelling workshop and expand to:
Organization-wide training programs
Leadership development initiatives
Change management support
Ongoing storytelling consultation
Cultural transformation programs
Bring STORYTELLING TO YOUR TEAM